A bag that carries the story of Freitag

Written by Zurich Design Museum Lenate Menzi
Translated Nonaka peach

FREITAG is a brand that was founded by the Freitag brothers and has worldwide fans for bags made from recycled truck hoods.
How they have gained popularity and what philosophy they operate the company?
Interviews with key figures working in the company, including the Freitag brothers, to explore the strength of a business with a story that survives an era where things are difficult to sell.