It has been 51 years since Shibuya PARCO appeared on Koen-dori St. 50 years since the establishment of PARCO Publishing. The city of Shibuya, which Parco has been staring at for half a century, and the cultural discussions surrounding it will be fun by university students Bunchan and Cat teacher!

[Character]

Bun-chan
A college student. Learn the culture around Shibuya from Professor Cat for graduation thesis.

Dr. cat
I lived in Shibuya for many years and watched the transition of culture.
He is 66 years old in human age.

It is being serialized on Instagram of PARCO Publishing!

Detailed explanation of terms by Dr. Cat

●Peter Max (from 1937)

An illustrator who symbolizes POP art from the 1970s. He lives in the United States and is actually a Jewish German born in Berlin. I'm not the only one who thinks that it also influences the artwork of "THE BEATLES YELLOW SUBMALINE".

●U.S.

After the defeat of the Pacific War, Washington Heights, a housing facility for the U.S. occupation forces, was located around Yoyogi Park. Existing from 1946 to 1964 until it was completely returned for the construction of the Tokyo Olympic Village. There are also churches, theaters, baseball fields, etc. It occupies 16% of the area of Shibuya-ku.

●Jinichi Uekusa (1908 (1908) - 1979 (Showa 54))

Film, jazz, criticism of English and French literature, essayist, and columnist. The work of the 1970s won many young fans. I lived in Keido, Setagaya-ku for a long time, and Shibuya often appears in Shibuya Parco's hall on the walk route. The huge diary I left was exactly a culture catalog.

●Tatsuhiko Shibusawa (1928 (Showa 3) - 1987 (Showa 62))

His life is almost in parallel with the Showa era. The vast collection also includes four books published by Parco. Shibusawa's introduction and creation genre was called a heterogeneous, but now it has become mainstream and has left a major footprint. The home library in Kita-Kamakura was photographed on a poster at the Parco Book Center.

●Shibuya Parco

Opened on June 14, 1973 (Thursday), the second store opened after Ikebukuro PARCO. The impact of the advertising promotion on Tokyo and Shibuya was greater than the content of the store. The Seibu Theater on the upper floor was also meaningful for the software provided by Abe Kobo, Shuji Terayama, and Juro Kara, rather than the hardware attached to commercial facilities. In response to changes in the city of Shibuya, youth targets, and media, Parco's flagship was rebuilt and opened in November 2019. Beyond the pandemic of the 21st century, it has become a global hub for attracting customers not only with its hardware but also with its content.

●Jan Jan (read as Janjan)

A small theater in the basement of the Tokyo Yamate Church. It is responsible for the accumulation of the theater culture of Shibuya in the 1970s, including the Seibu Theater, Shibuya Public Hall, NHK Hall. Standard performances such as Iyonesco "Class" and Chikuzan Takahashi Live were "competitive culture" that was different from the performances in Shinjuku and Ginza districts. However, in line with the end of the 20th century, its cutting-edge activities have ended.

●Even a model can't be just a face (1975: AD Eiko Ishioka, C Takeo Nagasawa, P Noriaki Yokosuka)

Not only the masterpiece of Parco Advertising, but also one of the top commercial advertising in Japan. It is also revolutionary that the model's gaze does not interact with the "viewer". On the other hand, the series of models' CF and posters that look far away, saying, "I can't just imitate fashion," have long been the image of Parco advertising. This masterpiece, including the debate on whether it is Parco's image, has been living for 50 years.

●Oil shock

Due to the effects of the 4th Middle East War in 1973 (Israel vs. Arab countries), the amount of oil imports dropped sharply and prices rose significantly. At that time, when Japan was literally "careless," Japan caused a panic of price hikes and shortages in many industrial fields, which had little stockpiling and relied on oil. Although the struggle for toilet paper is famous, lighting has been restricted, and the streets and buildings have become darker due to the thinning of fluorescent lights. In Shibuya Parco, just after opening, the only illuminations are lit in the dark Koen-dori St. I remember the cat too. This is the legend that Masuda says, "Let's stand out now."

●Parco picture bucks

Parco Publishing A series from the 1970s and 1980s. Started in the art field such as "Pop Manilism" and "Art Deco" under the theme of "Memorial Device for Resurrection of Art and City Generation", but published a wide range of themes such as "Architectural Performance", "Apolia of Modern Architecture", and "Ranpo and Tokyo", "Majical Hair" and "Poetry of Electronic Design". In addition to translation, he has published 38 works by Genpei Akasegawa, Suehiro Tanemura, Arata Isozaki, etc. Existing art publications mainly focus on titles such as "impressionist" and "Greek Sculpture", and the introduction of minor themes such as Tokyo theory impressed publishers with "advanced" and "challenge".

●PARCO VIEW

Eiko Ishioka Prodise "Nanasai Yumegen" was a large-scale project that expanded the media from photo books to CF and posters. This Parco art production scheme is a masterpiece of Parco Publishing, with the title of PARCO VIEW, "Kenji Sawada Photo Book of Water Skin" and "NUBA Leni Reefensteinethtar Photo Book". Since then, it has been serialized as a unique route such as artist, creator, and writer collaboration. 20 books published. An up-and-coming illustrator from Itsuko Azuma, Peter Sato, and Sawako Goda. In addition to the contemporary collection of photographers Nobuyoshi Araki and Kazumi Koyo, "Portrait Myth", which introduces the painter Tamara de Rempicca of the 1920s, has become a hot topic.

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■Original: Tanamasa
A man in Parco. A living character in the company. My future dream is to become a bookstore owner.

■Manga: Takahiro Shimada @tkhr_smd
Illustrator Born in Shiga in 1994. Lives and works in Tokyo.
Mainly active in publications and the web.

Edit: PARCO Publishing Dept.